The Benefits of AI in Marketing Content Creation: Revolutionising the Industry
In the dynamic and competitive landscape of marketing, Artificial Intelligence (AI) is emerging as a transformative force. From...
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William Cowlishaw
- Aug 9
- 4 min
Mastering Google AdWords Budgeting: Why Dynamic Budgeting is Essential for Maximising ROI
In today's fast-paced digital landscape, dynamic budgeting for Google AdWords is an invaluable strategy for businesses aiming to maximise...
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William Cowlishaw
- Jul 27
- 5 min
Google Ads for Plumbers in Australia: How to improve Google AdWords ROI for plumbing business
Improving the ROI of your Google AdWords campaigns is a critical aspect of enhancing your overall Search Engine Marketing (SEM) strategy....
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William Cowlishaw
- Oct 11, 2023
- 12 min
Overcoming the Top 10 Cold Calling Objections: A Comprehensive Guide
In the world of sales, cold calling remains a vital strategy for reaching potential customers. However, it's not without its challenges....
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William Cowlishaw
- Jun 19, 2023
- 2 min
Is Google AdWords Worth It For Business Owners?
As a business owner, you're likely trying to find the most effective ways to market your business while keeping your budget in check....
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William Cowlishaw
- Jan 6, 2023
- 7 min
Avoid Lead Generation Pitfalls in 2023: Top 10 Lead Generation Mistakes and How to Avoid Them
As a marketer, generating leads is probably at the top of your to-do list. And rightfully so - without leads, you wouldn't have anyone to...
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William Cowlishaw
- Dec 11, 2022
- 2 min
What is a Lead and How Does it Benefit Your Business?
Have you ever taken an online survey and then received an email from the company that created the survey about how they could help you...
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William Cowlishaw
- Dec 10, 2022
- 2 min
Cold Calling Techniques to Grow Your Business
Cold calling can be an intimidating and overwhelming task for many business owners, but it doesn’t have to be. In fact, done right, cold...
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William Cowlishaw
- Dec 10, 2022
- 2 min
How to Create Cold Emails That Convert
Cold emails are a great way to generate leads and grow your business. But crafting an effective cold email can be tricky. You want to...
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William Cowlishaw
- Dec 10, 2022
- 2 min
Lead Magnets: The Secret to Generating Quality Leads
As a business owner, you know how important it is to generate leads. Without leads, your business will struggle to grow and succeed. But...
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